16-18: This age demographic is heavily influenced via social media and is responsible for over 29% of Instagram's traffic. At this age, people are finishing secondary school and are starting college or apprenticeships. Over 38,000 people in this age group currently do apprenticeships. Also, in this age group, people are starting to think about university, or work.
18-21: This age group spend an average of 22 hours a week on their phone and chose to do more online than any other age group - eg shopping. 81% of this age group use BuzzFeed. This is a website with breaking news, journalism, quizzes and gossip. A recent Freshers Marketing Report reveals that 87% of 18-24s want brands to entertain, inform and inspire them.
21-25 : magazines for this age catagory can be more serious than before and be more niche. People in this age category prefer more up to date and real world issues. People this age are finishing university and starting jobs and these are some issues I could include.
