Initial Response to briefs 3 and 4

 Brief 3 - Magazine:

The real life story magazine for a 16-25 year old target audience fills a very prominent gap in the market. These magazines are usually targeted at older ages and at predominantly women. They are very melodramatic and contain a lot of gossip. As a result, i could create more tailored stories to the specific age groups, breaking them down into different categories, 16-18, 19-21, 22-25, as these age groups are all going through different stages and scenarios in life, and I could include stories that could help and inspire them with what to do next. I could also this about mastheads and sell-lines, with different words for stories, talk, chat. I also likes the use of the word more in the title and then use a pun in the tagline, subscribe for more,

more than a magazine. I could also easily represent different social groups with different ages, stories for different genders, a focus on sexuality in young people. Different topics could be covered, eg. sport, music, travel ect. I would create a survey to ask people within the age group what would interest them into reading the magazine. The cover of most current real life storie magazines contain a montage of images. For example Chat magazine always has a main image on the right with smaller images and stories on the left. This creates a brand identity which is easily changed by changing the photos and stories. The website also needs to continue my brand identity. This could be done with the continued use of logos, shapes, colours and fonts. I like the aspect to create a video for the website.

I could create an interview style video like Vogues 73 questions with Liam Gallagher and create an interview with cross cuts to action in the video. The website needs a navigation bar at the top with a link to one more page. There will need to be more photography for the website, I could take some photos in the summer whilst on holiday in the north east on beaches, boat trips, at castles or with studio shots. 

I personally feel that I would choose this brief as it covers more aspects of media, photography, video, magazine editing and video editing. It also covers a gap in the market so all the ideas can be original and new. 

Brief 4 - Music Video:

The requirement for brief 4 is to make a video for a love song. There is no gap in the market for this and it could become quite cheesy if it is done wrong. It also could be quite hard to find the song. It needs to be longer than three minutes. The target audience for this brief could also be quite challenging as 16-25 year olds must feel emotionally engaged. This would be hard because the different ages are going through different things in there life, for example a 16 year old may never have been in a relationship and felt love whereas someone who is 25 may be getting married and thinking about starting a family. To try and achieve this I would have to chose a song with a lot of emotion and symbolism in the lyrics which is something I have struggled to do. Whilst filming I would need at least two cameras to create cross cuts in the video, and would need to ensure a performance and narrative aspect. The representations of sexuality could be implemented into the video, with a narrative of someone coming out - but then this would limit gender representations in the video. Age and ethnicity could be hard to implement as well as the two main characters in the video would need to be a similar age. In

addition to this, the website would need to create a brand identity for the artist, but looking at previous examples including Adele's website (www.adele.com). This was a collection of images with and a biography. This could be improved with a navigation bar to different sections including a gallery, tickets, dates, about the artist ect. 

I feel that I would struggle to create something original as there is no gap in the market. I would also struggle to emotionally engage the whole range of 16-25. As a result of this, I would rather choose brief 3 as there are more ideas and ways to engage the audience.