Issue 1 Contents and Cover feedback

 

Issue 2 (cover and contents) Draft 1

 

Cover Issue 1 feedback

 

Issue 1 (cover and contents) Draft 1

 

Research: Bauer Media

 

Bauer media is one of the largest privately owned media business' in the world. 

Research of real life stories websites

Real People:

This website creates a good brand synergy with the print magazine. The latest edition of the magazine can be seen on the home page with many articles from it. The main colours form the magazine, pink and yellow, are continued through this website. The yellow bar across the top is bright and directs attention to the call to action of the social media links. This yellow is continued in the section at the bottom of the page including articles on crime, with the banner making it look like police tape. The home page doesn't contain anything else. The navigation bar at the top contains different sections, including "web wins" and "sell us YOUR story." These make the website feel more inclusive. The synergy between the website and magazine are continued with the repetition of the competition and the puzzles. The footer of the website, again has a call to action for the social media links, and also contains a hyperlink to Hearst, the company that produce the magazine. 

Kerrang:The website continues conventions from their magazine. The logo is black which links with the cover on many features of their magazine. There is a large photographic montage at the top of the website. This immediately establishes the viewership. The navigation bar at the top has links to "news" "video" and "features." Underneath this, the bright yellow background changes to white as there are numerous different articles that have been features in the magazine, crating a brand synergy.

Audience Segments

 16-18: This age demographic is heavily influenced via social media and is responsible for over 29% of Instagram's traffic. At this age, people are finishing secondary school and are starting college or apprenticeships. Over 38,000 people in this age group currently do apprenticeships. Also, in this age group, people are starting to think about university, or work. 

18-21: This age group spend an average of 22 hours a week on their phone and chose to do more online than any other age group - eg shopping. 81% of this age group use BuzzFeed. This is a website with breaking news, journalism, quizzes and gossip. A recent Freshers Marketing Report reveals that 87% of 18-24s want brands to entertain, inform and inspire them. 

21-25 : magazines for this age catagory can be more serious than before and be more niche. People in this age category prefer more up to date and real world issues. People this age are finishing university and starting jobs and these are some issues I could include.