Shot Types Photoshoot

 Close Up Shot:- 

A close up shot is very good at showing the fine details of something. In this example it shows the emotion of happiness. You can clearly see the wide smile and the emotion through the eyes. In addition to this, you can see the position of the shoulders which are at a slight angle which suggests excitement as well. 

Medium Shot:-

A medium shot not only shows facial expressions but also body posture and actions. This example shows a funny example where you can still see a smirk on the face but you can also see that the subjects posture which is slightly crouched and holding up the arms. This is useful to show a bigger picture than a close up shot. 

Long Shot:- 

A long shot shows the whole person in the frame. This shows everything that the person is doing so can reveal more than a medium shot. In this shot, you can see the subject is slouched over which implies boredom and tiredness. This is further shown through the lack of facial expressions. A long shot also shows the persons feet which can reveal whether they are planted and stationary or positioned as if they are about to move, creating action. 

First Elements 11 Practical

 

Whilst making this advert I learnt many different skills. I learnt how to import and crop a picture to make sure it was the correct size. I then learnt how to adjust the light levels of an image. In addition to this, I learnt how to add different layers, which can be seen with the text and the symbols. I also learnt how to delete a background off an image which can be seen with the noodle pot in the bottom left. 

Cultural Context in Media

 

There is a clear cultural context in the cover of this Billboard magazine regarding women. The pink background and flowers link to traditional stereotypes of women which are still very prominent today. The emphasised make up and red lip stick continue this. However it highlights the independence and equality women have gained. I’m addition to this, it highlights how women can be competitive and even better that men in a certain job or field highlighting a complete change in culture. With Billboard being an American magazine, it could suggest that in a western culture women are still viewed as traditional. Even the text continues this idea referring to her as a "Queen of pop." However, I think Katy Perry has chosen to represent herself like this to prove to people she can be anything she wants to be, even if that means following stereotypes. This could make her more close and relatable to some fans but could distance her from others. But in the past she has portrayed many different personas and this is another one. 

Historical Context in the Media

The left hand side of the advert is dark and in a sepia style. It is very plain and black and white, highlighting its age. This provides a direct contrast to the colourful new boot on the right. The age also shows how long the brand has been successful for at the top level in providing football boots for top teams such as Bayern Munich and FC Barcelona with talented football stars. This creates a sense of nostalgia for people that would've watches Muller playing in 2000 for Bayern Munich who will go on to trust this brand. It also created the idea of fandom for current supporters who watch Lionel Messi. This also highlights the history of the Adidas brand as a whole. Founded in1949 by Adi Dassler, the companies main goal was to make a difference in athlete performance. This can clearly be seen on the left hand side of the image as this boot helped Gerd Muller to succeed in a top European football team. The right han side shows the development of the company. Not only are they making these football boots for better athletic performance, but they evolving into new fashion trends which is emphasised by the use of colour and the footballer Messi, who is arguably the best footballer on the planet and a massive brand within himself. 

Fun With Fonts

 

Bold - Important

Lines through it make it look fast and full of action

Very sleek and modern 

San Serif - looks clean and tidy 

Wavy - looks like the music 

Bold - importance

Thin, sharp and aggressive. Looks dangerous like it could hurt someone. It also looks compressed like it is about to jump out and scare someone. 

Serif - Relaxed playful and childish 

Tail of the g matches the film, continues being playful

Broad and heavy. It almost looks sluggish and slow. Looks very 60's like the Beatles. 

Newspaper Reader Statistics

 

These pictures are from Statista. They show the reader numbers of UK papers. This clearly highlights that tabloids and red top tabloids with their exaggerated and sensationalist headlines.