Cultural Context in Media

 

There is a clear cultural context in the cover of this Billboard magazine regarding women. The pink background and flowers link to traditional stereotypes of women which are still very prominent today. The emphasised make up and red lip stick continue this. However it highlights the independence and equality women have gained. I’m addition to this, it highlights how women can be competitive and even better that men in a certain job or field highlighting a complete change in culture. With Billboard being an American magazine, it could suggest that in a western culture women are still viewed as traditional. Even the text continues this idea referring to her as a "Queen of pop." However, I think Katy Perry has chosen to represent herself like this to prove to people she can be anything she wants to be, even if that means following stereotypes. This could make her more close and relatable to some fans but could distance her from others. But in the past she has portrayed many different personas and this is another one.