The left hand side of the advert is dark and in a sepia style. It is very plain and black and white, highlighting its age. This provides a direct contrast to the colourful new boot on the right. The age also shows how long the brand has been successful for at the top level in providing football boots for top teams such as Bayern Munich and FC Barcelona with talented football stars. This creates a sense of nostalgia for people that would've watches Muller playing in 2000 for Bayern Munich who will go on to trust this brand. It also created the idea of fandom for current supporters who watch Lionel Messi. This also highlights the history of the Adidas brand as a whole. Founded in1949 by Adi Dassler, the companies main goal was to make a difference in athlete performance. This can clearly be seen on the left hand side of the image as this boot helped Gerd Muller to succeed in a top European football team. The right han side shows the development of the company. Not only are they making these football boots for better athletic performance, but they evolving into new fashion trends which is emphasised by the use of colour and the footballer Messi, who is arguably the best footballer on the planet and a massive brand within himself.
A good post- perhaps you could include more on the historical relevance of Adidas as a brand?
ReplyDeleteI have added the historical relevance of adidas as a brand
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